Steven Pajevic is a Sarasota founder, operator, speaker, and small business advocate whose work connects practical business leadership, workforce strategy, workplace well-being, sustainability, responsible innovation, and community impact.

He is the cofounder and CEO of Crystal Clean Green Cleaning, a family-owned residential cleaning company he launched with his wife, Kristina, in 2012 using a $100 Walmart gift card and no outside funding. Establishing the business officially in 2014. What began as a small cleaning business has grown into one of Tampa Bay’s most recognized residential service companies, built on long-term customer relationships, employee well-being, environmental responsibility, and the belief that business should create value beyond profit.

Steven has spent more than 14 years building teams, improving service operations, navigating labor shortages, developing new revenue streams, and creating systems that help small businesses remain resilient. His experience also includes insurance, professional education, workforce development, technology, and business strategy. His ventures include Home Watch by Crystal Clean and Service WorkSource, a national employment platform created to improve how service businesses and skilled workers find one another.

His leadership has been recognized by Goldman Sachs 10,000 Small Businesses, Business Observer 40 Under 40, the Manatee Chamber of Commerce, SRQ Magazine, Housecall Pro, the American Heart Association, and numerous regional business and community organizations. Crystal Clean has earned recognition for service quality, sustainability, workplace wellness, business leadership, and community impact.

The American Heart Association featured Crystal Clean as a national employer story through its Well Being Works Better platform, and selected Steven to participate in a national panel focused on workplace well-being and small business resilience. Through Crystal Clean’s community initiatives, the company has helped thousands of families while demonstrating that a small business with only a handful of employees can create influence far beyond its size.

Steven’s work is guided by four values: Be Real. Help Out. Create Value. Have Fun.