Steven Pajevic is a Sarasota-based entrepreneur, CEO, speaker, and business strategist with expertise in service operations, insurance, professional education, workforce development, workplace wellness, sustainability, and community impact.

He is the co-founder and CEO of Crystal Clean Green Cleaning, a family-owned residential cleaning company founded with a $100 Walmart gift card and no outside funding. The company is built on the belief that a service business can treat people well, operate with integrity, and create real community value.

For over 14 years, Steven has grown Crystal Clean into one of the region’s most recognized home service companies, earning awards for sustainability, workplace wellness, service quality, and community impact in Sarasota and Manatee County. His work now includes Home Watch by Crystal Clean, Service WorkSource, speaking, consulting, and leadership projects focused on stronger systems, better jobs, and healthier organizations.

Steven’s leadership has been recognized by Goldman Sachs 10,000 Small Businesses, Business Observer 40 Under 40, the Manatee Chamber, SRQ Magazine, Housecall Pro Elite SuperPro, and the American Heart Association. Crystal Clean Green Cleaning was featured as an Employer Story on the American Heart Association’s Well Being Works Better platform, and Steven was selected as a national AHA panelist on workplace well-being and small-business resilience.

Steven’s work is guided by four simple values: Be Real. Help Out. Create Value. Have Fun.